The Red Envelopes Archive
The problem
The exhibition needed a visual identity that could communicate and celebrate the cultural significance, traditions, designs and etiquette of red envelopes while making the subject engaging and accessible to a wider audience.
The solution
A cohesive exhibition identity across the branding, publication and event materials, using familiar red-envelope formats to make the identity feel immersive and culturally relevant. This included a red envelope ticket, a poster displaying the etiquette of giving and receiving, and a publication inspired by Chinese tear-away calendars, showcasing different envelope designs and the occasions they celebrate.
