Life in the cloud

The problem
Cloud technology can feel technical and abstract, making it difficult to communicate its everyday benefits to Rathbones’ clients and employees.

The solution
A webpage prototype that communicates how and why Rathbones uses the cloud. Rather than relying on a text-heavy, static page, I used bold illustrations, colours and interactions inspired by Rathbones’ sub-branding to make the experience more engaging, approachable and positive.