Rathbones rebrand art direction
The problem
Rathbones’ rebrand needed to feel more personal, approachable and human while retaining the heritage and credibility of the investment management company.
The solution
A photographic direction brought the brand to life through authentic people and environments, balancing Rathbones’ heritage with a more contemporary and relatable feel. Art direction shaped the visual style to reflect the people, culture and history behind the brand.
