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A product designer who transforms complex information into simple, meaningful experiences that makes technology feel more human.

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A product designer who enjoys turning information and content into moments of discovery, learning and memorable experiences

Visitors require different levels of guidance and support

I began by developing personas to understand the diverse needs of gallery visitors, from first-time visitors seeking guidance to those with accessibility requirements. Empathising with the user helped prioritise features that supported practical needs like navigation and visit planning, alongside experiential needs such as discovery and engagement with collections.

THE USERS

Rosie Lee

“I want easy access to inspiration, research and information”

Age: 21
Education: Undergraduate in Art History
Hometown: Hong Kong
Occupation: Student

  • Rosie frequently visits the gallery for research as part of her degree. Most times she has a limited 2 hour gap between classes. She currently spends 15-20 minutes figuring out what is on, if the exhibition is suitable for students, and booking the tickets before heading over to the gallery.

    • Find inspiration and research for her degree

    • Exhibitions that are student friendly in terms of time and finance

    • Exhibitions that do not cater for students financially and are closed after class or student information is difficult to find on the app/website​

    • Lack of information

"I want to focus on making memories with my children, not worrying about whether the gallery will work for all of us."

Sarah Jenkins

Age: 37
Education: Chemistry Graduate
Hometown: London, UK
Occupation: Operations Manager

  • Sarah plans to go on a day out with her children. She looks at exhibitions/events for children and accessibility routes, resources and facilities in advance for her child in a wheelchair.

    • Spend quality time with her children​

    • Ensure a smooth and easy visit especially for her child in a wheelchair​

    • Plan her visit in advance

    • Unable to easily find and book exhibitions and events suitable for children​

    • Unable to plan the visit in advance​

    • Limited information about accessibility

THE USERS

Users want less clutter and no financial jargon when managing receipts and for sustainability to be integrated, not an extra choice.

To begin the process, I created personas to understand how users manage receipts, as well as the barriers to adopting sustainable habits. Users want a simple, clutter-free way to manage their receipts without overwhelming financial jargon, while sustainability should be built naturally into the experience rather than requiring extra effort.

“I want sustainable choices to feel effortless for my business”

Sophie Walker

Age: 31
Education: Business Graduate
Hometown: London, UK
Occupation: Cafe Owner

  • Sophie runs an independent coffee shop and prints out receipts for every order she gets as this process is automated.

    • Reduce receipt paper costs​

    • Improve customer experience​

    • Make her business more sustainable​

    • Modernised checkout interactions

    • Expensive paper roll replacements​

    • Waste from unused receipts​

    • Complicated POS systems

Alex Henderson

“I want to make sustainable choices without having to think about them, while keeping my purchases and receipts organised in one place.”

Age: 27
Education: Economics Graduate
Hometown: Dublin, Ireland
Occupation: Finance Analyst

  • Alex goes to his local independent café before he heads to work and orders a coffee and croissant. He pays for his order using Apple Pay and gets asked if he would like a receipt. He accepts but the receipt is later lost or thrown away.  

    • Reduce unnecessary waste

    • Easily accessible receipts​

    • Keep purchases organised​

    • Track expenses effortlessly​

    • Use thoughtful, well-designed digital tools

    • Losing receipts​

    • Clutter from paper receipts​

    • Overcomplicated finance apps

Charging interrupts users daily routines

User personas were created to understand how different people use and charge their devices throughout the day, identifying where low battery and existing charging solutions interrupt their routines. These insights identified opportunities to seamlessly integrate energy generation into everyday life through RE:VOLTS.

THE USERS

“I’m active everyday and I want technology that works seamlessly while I move.”

Jason Williams

Age: 25
Education: Physio Therapy
Hometown: London, UK
Occupation: Personal Trainer

  • Jason loves wearable technology that is not bulky and enjoys testing new fitness innovations. He tracks his health and moves a lot everyday due to his job and fitness goals.

    • Improve fitness performance ​

    • Monitor movement accurately ​

    • Use innovative sports technology ​

    • Reduce reliance on charging devices

    • Wearables with poor battery life ​

    • Inaccurate fitness tracking ​

    • Products that prioritise style over functionality ​

    • Apps with confusing dashboards

“It’s frustrating when I’m out travelling for work and I run out of battery by midday.”

Tae Lim

Age: 42
Education: Economics Graduate
Hometown: Seoul, South Korea
Occupation: Consultant

  • Tae travels frequently for work and often spends long hours commuting and walking through airports and cities. Keeping devices charged while travelling is a constant concern, especially during busy travel schedules. He forgets his portable charger from time to time and is normally left with no battery by the end of lunch.

    • Keep devices charged on the move ​

    • Reduce dependence on charging stations ​

    • Simplify travel tech ​

    • Stay active despite frequent travel

    • Searching for charging points ​

    • Carrying multiple cables and power banks ​

    • Low phone battery during travel ​

    • Bulky wearable devices

    • Battery anxiety during long days out